One of the most famous names in the fashion industry has just opened his first women store in Miami’s Design District.Dior ,the French label opened a flagship with a house full of journalists from around the world.The building’s white facade was influenced by a Japanese-inspired dress from Dior’s spring/summer 2007 couture collection, designed in partnership with Barbarito Bancel Architectes, has been constructed with decorative concrete panels .
A little bit of history:
The morning of February 12, 1947, Mr. Dior presented his first Haute Couture collection in a room filled with journalists from around the world. The collection was so revolutionary in its figure and form, that it was named the “New Look”. Inspired by the lines of flower’s folded petals and of the figure “8”, each look represented the return of femininity and luxury after years of global poverty and war.
He introduced a new silhouette, accentuating the female figure with long flowing skirts, fitted waists and softly rounded shoulders and hips. No designer has ever impacted the fashion world quite like Mr. Dior has. The house of Dior continues its passion in offering women modern beauty and happiness.
Unique to North America, a special façade, designed in partnership with Barbarito Bancel Architectes, has been constructed with decorative concrete panels to complement Miami’s evolving art and design scene. A Dior star has been fixed to the top of the building as a symbol of good luck from Monsieur Dior. Dior Miami will debut as the first boutique with the star installation in the U.S. The same symbol can also be found on top of Dior boutiques in Omotesando, Tokyo and Seoul, Korea.
Written by Francisca Gomes