Superdesign Show it is one event that occurs during Milan Design Week also known as Salone del Mobile and aims to be more a museum than a fair. Their unique concept remains original and fresh. Fuorisalone joins together several must-see events like Ventura Projects, Brera Design District, Tortona, Superdesign Show.
SUPERDESIGN SHOW is a project by Gisella Borioli with artistic direction by Giulio Cappellini. Giulio Cappellini is a Milanese architect. He is the art director of the Italian design firm Cappellini based in Milan.“Now, more than ever, people want to live in a home that reflects their tradition, culture, identity. I tried to create a wide-ranging space that is not just a status to exhibit but describes the pleasure of living in cozy spaces, surrounded by beautiful objects, now discreet and declared, that become essential presences in our existence” states Giulio Cappellini.
Superstudio Group, with its two locations close to each other, Superstudio 13 and the new headquarter Superstudio Più, born in 2000, is the greatest cultural and private exhibition center in town. Created in the beautiful city of Milan has a unique concept and it is dedicated completely to interactions and promotion of design, art, fashion, technology, entertainment, innovation and to all other fields of contemporaneity.
Ther are several exhibitors at SUPERSTUDIO PIU, and the list we have is the following: Amr Helmy Designs, Barcelona Rugs, Boffi, Budbrand, Caimi Brevetti, Cappellini, DassaultSystèmes, Faina, Flaminia, Fontanot, Icone Luce, IDEA, Ilva – IVM Group, Indonesian Contemporary Art & Design, Japan Design Week, Kawai, La Roche, Linvisibile, Living Divani, MacroPiX, Material ConneXion Italia, Magis, Meisterwerke, Meuble El Chark, Mohm, Nadim, Nendo, Oikos, Orsoni, Pecchioli Firenze, Poliform, Poltrona Frau, Polyrey, Radici Group, Rado, Richie by Shoulah, Salvatori,S. Pellegrino, Stahl, Yokohama Makers Village. It is in alphabetic order but please have in mind that the list is not final and some new names may join and others may leave until the beginning ofthe event.
We can show a few numbers that express the sucess of the event: 200.000 database contacts, 130.000 visitors, 39.000 @AT Superstudio Magazines downloaded, 15.000 copies of @AT Superstudio Magazine, 17.000 sq.mt occupied in the 2 locations, Superstudio Piu` and Superstudio 13, 2.000 registered journalists, 120 exhibitors among big names and small companies or independent designers, 42 new creatives in Discovering, 20 companies and start ups in the Selected Objects, 9 international universities, 7 Superstudio Hospitality short-rent apartments, 4 art installations, illustrations, photography and gif, 4 restaurants, garden and roof-garden, 2 conference rooms, 1 Materials Village, 1 Milan Design Award to Tokujin Yoshioka/LG.