Angelo Bonati, CEO of Officine Panerai: he has been the head person and first employee of the luxury watch brand since 1997 when it was purchased by Richemont. What the luxury holding company bought was basically the remains of a small Florence-based watchmaker that once created timepieces for the Italian navy. Last year Panerai Boutique was born in Miami Design Disctrict and today, Miami Design Agenda wants to show you why is a must go.
“It was a watch it was not a brand,” Bonati says. “ Bonati used that history to turn the watch into a luxury brand with a strong, passionate international following. Panerai’s codes are evident in its new flagship boutique for the Americas—its 11th in the US and 65th worldwide.”
The two-story, 2,200-square-foot retail space officially opened in July in an area dedicated to luxury watch and jewelry brands in the burgeoning Miami Design District. The long, narrow space with high ceilings has plenty of sunlight entering from large front windows, complementing the inside lighting. Walls and furnishings made of light-colored materials complete the contemporary space with a feeling of airiness and warmth.