A New Versace Store With A Twist – Miami Design Agenda
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A New Versace Store With A Twist
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When you think about luxurious fashion brands, it is most likely you will think about Versace. And if you ever go to Bal Harbour, Florida, you will find a recently-opened boutique by this famous brand. The only difference that there will be against all of the others is that this one focuses on sustainability.

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Gwenael Nicolas, most known because of his Tokyo-based firm Curiosity, is the architect and designer that oversaw this project and it was important for him to create a dialogue between the viewer and the creations.

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The materials in both the structure and its interiors have been chosen by applying a hard selection regarding the sustainability standards so that they could reduce the extraction of raw materials  – glass for mosaics, that have an avant-garde pattern handmade by Italian craftsmen, FSC certified wood for the structure, and a brass grid on the ceiling, to create an illusion of lightness through the use of bronze strips that act as a support.
An important and necessary step in the construction of this place was the choice of using dimmable LED lights with central control and also climate control equipment for energy efficiency – with this, the brand has planned a 5-year program to compensate the energy and water use in the store and obtained the LEED Gold that was approved by unanimity worldwide by the US Green Building Council.

 

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“I love this new concept that embraces a sustainable future for the people and for the environment,” Nicolas said. “I believe in constant evolution and I think this project perfectly embraces the heritage of the brand with innovative spatial design for Versace’s vision for the future.” He continued, “Versace is a brand that never ceases to surprise. Its intense curiosity for the new keeps the collections contemporary and innovative. The new store concept follows that path.”

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In addition of the opening of this brand-new store, the brand has decided to launch a special t-shirt line that also had in mind the theme of sustainability, in which all of the t-shirts are made of 100% organic cotton.
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“There is nothing more precious than our future: the new concept of the Versace stores is a further step towards sustainability”, commented Donatella Versace, creative director of the fashion house.

 

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