This event takes place every year to celebrate the sexiest swimwear designs in the World!
Yesterday (July 18th) was the official Kick-Off Party for the Miami Mercedes Benz Fashion Week Swim. The party was intended to start the Fashion Week and also to celebrate 25 years of Roxy with Roxy Pop Surf! The 2014 Swim Collections will be walking the runway all weekend from July 18th to 22nd.
Swim is one of the versions of the official Mercedes Benz Fashion Weeks, it is considered the hottest of all IMG events portfolio. IMG (among other areas of expertise) has a very important role on fashion consultancy and is the one behind this event. They represent some of the world’s top models, photographers, designers and art directors.
The list of Designers featured on this year’s Swim Fashion Week is endless! Designers like Aqua Di Lara, Cote d’Or, Dolores Cortes (one of the first Spanish designers to dedicate to swimwear), Éclairée (founded by designer Kelly Carrington) and others.
The location has been carefully chosen, it takes place every year at the Raleigh Hotel in Miami Beach, one of Miami’s most popular hotels. Here are the official Mercedes Benz Fashion Week Swim Sponsors:
Find more information about this year’s Swim’s Schedule here.