Article originally published on March 12, 2020
DIOR Cafè is the brand new outdoor space located on the boutique’s third-floor garden terrace in Miami, in the heart of the Miami Design District. Behind this stunning project is the Italian supply firm, Poggesi and Doo Architecture, and as you can see below, the result was absolutely amazing. Join Miami Design Agenda and take a peek at this exquisite and luxurious cafè!
Poggesi designed the outdoor spaces of the Miami Dior pop-up café, located on the boutique’s
third-floor garden terrace in Miami, in the heart of the Miami Design District. Thanks to its tailor-made, resistant and durable products, Poggesi has been able to fully satisfy
the needs of the Doo Architecture studio which designed the project!
Dior coffee continues its tradition and passion for the art of entertainment and his very personal taste in art de Vivre. Keeping with this spirit, the café offers a very pleasant convivial space entirely inspired by the Toile de Jouy theme, an iconic 18th-century French print which, from 1947 adorned the walls of Monsieur Dior’s first boutique at Avenue Montaigne in Paris.
The brand’s emblematic Toile de Jouy print has been recently modernized by Artistic Director
Maria Grazia Chiuri for the Cruise 2019 collection and embellished with the addition of wild
animals such as giraffes, tigers, and lions, popping with delicate accent colors of blush pink and navy blue. That fashion design reinvention passed on to other fronts such as this Pop-Up Cafè, and the inspiration is uncanny.
The café is a work of art in itself: the pinnacle point of the space is a bronze Dior logo set against the greenery and lit in the background, creating the perfect backdrop for any social media photo. Lush greenery enriches the cozy café with refined white seating and large umbrellas flanking the perimeter.
The Italian firm supplied two different models of cantilever umbrellas, ONE and KING in customized extra catalog sizes. In collaboration with Doo Architecture, the structures from Poggesi come with the same tone as the furnishings and cloths with different colors and
decorations, according to the concept of the space. The result is a harmonious environment at the prestigious DIOR Cafè!