FENDI presents “The Shapes of Water” at Design Miami/ 2018 – Miami Design Agenda

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FENDI presents “The Shapes of Water” at Design Miami/ 2018

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FENDI presents “The Shapes of Water” at Design Miami/ 2018 – The famous Italian luxury fashion house is presenting at this year’s edition of Design Miami/ its new project called “The Shapes of Water”, in collaboration with the famous Dutch designer Sabine Marcelis. The goal was to rediscover one of the elements that the brand cherishes the most: water, that has been a recurring motif of the brand’s story since 1977.


In honor of the brand’s 10th anniversary with Design Miami/ and of its Peekaboo bag, Sabine Marcelis used water as her main design tool and magnified its delicate beauty by making ten stunning fountains that were inspired by ten of the most iconic and historical FENDI‘s symbols. Marcelis is well-known in the fashion community for exploring material properties through the manipulation of color and light and for creating unexpected optical effects yet uncommon chromatic shades.
In this project, these ten fountains are made of cast resin but also feature a new version of the maison’s symbol and are exhibited on a plinth of travertine, the same stone that is found in the Palazzo Della Civiltà Italiana, an emblematic monument of FENDI’s architectural history and its headquarters since 2015. At Design Miami/, a piece inspired by the brand’s iconic Peekaboo bag is placed at the entrance of the booth.FENDI presents The Shapes of Water at Design Miami/ 2018
In “The Shapes of Water”, two of the fountains create the signature FF logo, designed by creative director Karl Lagerfeld in 1965, while another represents a classic pattern with two crossed resin panels. Marcelis manipulated the cast resin so that the colors shift from light yellow to dark orange and brown, depending on the light and the water’s movement.
To further celebrate the Peekaboo’s 10th anniversary, the brand has invited some other designers such as Kiichiro Ogawa or Teo Yang to completely customize this bag.

Female designers have been something of a rarity in the field of high design, yet FENDI has collaborated with a number of them, including Maria Pergay, Cristina Celestino and Chiara Andreatti and now was the chance of Sabine Marcelis to shine.

The exhibition was designed to be a discrete space for visitors to explore, where they can hear just the water or just observe the fountains’ movements up close. Sabine Marcelis has choreographed them in such a way that as one walks through the booth, these differences will be noticeable, giving the installation both visual and acoustic qualities. The fountains are calm and simple; however, the mechanisms behind them are complex but they are the ones that bring all together.
(All images courtesy of FENDI and Carl Kleiner)


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