Design Miami 2019 continues to impress every attendee at this year’s edition, with the most amazing commissions and exhibitions. This time we’re mentioning the commission of the Italian fashion house, FENDI, towards Zurich-based studio Kueng Caputo. The Roman Molds collection has the purpose of decorating FENDI’s headquarters, the Palazzo Della Civiltà Italiana. Join Miami Design Agenda and find out more about this exhibition!
Designed by Giovanni Guerrini, Ernesto Bruno Lapadula, and Mario Romano, Palazzo Della Civiltà Italiana is a very well known building that belongs to FENDI since 2015. In order to celebrate this acquisition, the Italian fashion house decided to take the Design Miami 2019 and commissioned Zurich-based studio Kueng Caputo to create ten design pieces to decorate the exterior colonnade of the building.
Roman Molds was the name appointed to this project by Kueng Caputo. The Palazzo Della Civiltà Italiana was definitely the starting point for Kueng Caputo’s exploration of the ways in which the building and FENDI DNA interact. The amazing result has been displayed at Design Miami 2019, during Miami Art Week, and it captures the traditional craft disrupted by innovation.
This collection features ten pieces, which are also meant to be building blocks that once multiplied, would create a series of intimate rooms for socializing, escaping, and working on the grand loggias of the Palazzo Della Civiltà Italiana. This project is also prepared to meet FENDI’s ideologies such as the redefinition of luxury through the development of new materials and techniques while pushing traditional methodologies and handcraft in new directions.
The collection of ten colorful and experimental pieces, features, among others, a bench in shades of green and blue, wavy stools with lively nuances combined with the most delicate pastels, and a table with a pink outer surface that surprisingly reveals an orange arched base.
The designers‘s goal was to push the material to look and feel different than usual expectations of leather by molding and forming it into seemingly weight-bearing materiality. The purpose was to maintain its design identity while achieving FENDI’s concept. Don’t miss this commissioned exhibit during Design Miami 2019!