Be Amazed By Hard Rock’s Massive Guitar-Shaped Hotel By Klai Juba – Miami Design Agenda

Be Amazed By Antonio Citterio’s Arte Tower In Miami Beach!

Article originally published on June 3, 2020     Antonio Citterio is recognized as a top Italian architect, responsible for amazing and authentic projects, that […]

Transform Your Home Office Into Your Own Luxury Go-To Paradise!

Article originally published on April 23, 2020   Your home office seems the perfect place for you to get some real work done, during these […]

Best Residential Interior Design Projects in Miami – DKOR & BROWN DAVIS INTERIORS

Article originally published on February 13, 2020   Today Miami Design Agenda brings you two very well-established interior design companies in Miami with outstanding projects! […]

Meet A Mid-Century Lighting Collection Perfect For Kids!

Article originally published on June 18, 2020     Meet the unveil of a Mid-Century Lighting Collection from one of the most amazing brands for […]

Niemann Interiors – Exceptional Interior Design!

Article originally published on March 11, 2020   Niemann Interiors is an exceptional interior design firm who believes that a perfect interior design needs to […]

Hallock Design Group – Beautiful and Timeless Interiors!

Article originally published on March 5, 2020   Hallock Design Group is a Miami based interior design firm that has been creating beautiful and timeless […]

Envision Your Luxury Bathroom Through This Virtual Showroom!

Need to improve your luxury bathroom? With this new virtual showroom, you can look no further, because you have everything you need right here! With […]

ROJO Architecture: Boldness And Creative Design

Article originally published on February 14, 2020     ROJO Architecture LLC was founded in 1998 and is located in Tampa, Florida. Their goal is […]

Liz Lange’s Tropical Holiday Home in Palm Beach

Article originally published on May 13, 2020   Liz Lange, a New Yorker fashion designer considered a retailing pioneer, founded the first fashion-forward maternity brand […]

Be Inspired By The Summer Color Trend, Oxy Fire!

Article originally published on May 27, 2020   Need a Summer Color Trend to renovate your home furnishings? Look no further, we have the perfect […]

Be Amazed By Hard Rock’s Massive Guitar-Shaped Hotel By Klai Juba

Cabinets GIF Boca do Lobo


Meet the Hard Rock’s Massive Guitar-Shaped Hotel in Hollywood, Florida, an icon for both rock and design lovers. Spectacular design by Klai Juba Wald Architecture + Interiors, this project is unveiled as an extraordinary result, also with the collaboration of DCL and Float4, for the mesmerizing digital light design. Join Miami Design Agenda, and get to know all the details behind this amazing project!


Credits by DCL

With an incredible height of 400-feet, the Seminole Hard Rock Hotel & Casino unveils itself today as the world’s first guitar-shaped Hotel, covered in a colorful and eccentric façade of neon lights. Located in Hollywood, Florida, this innovative project was the work of Klai Juba Wald Architecture + Interiors and digital light display by DCL and Float4.



Credits by DCL

This massive development had an estimated investment of $1.5 billion, this hospitality project features an eye-catching shape, that stands as a landmark for the South Florida area. The brand new hotel features 34-stories and provides an extensive program including hotel accommodation, restaurants and a series of fabulous outdoor pools.


Credits by DCL

Besides its amazing and luxurious features when it comes to the hospitality design concept, the most spectacular element is definitely the façade of this building. Its setup stands on 16,800 ‘v-sticks’ (video fixtures using high-performance LEDs), which transform the built form into a dynamic sculpture. With that, its amazing appearance brings in the eyes of every curious person, as well as design and rock aficionados.


Credits by DCL

The theme for this creative Hard Rock Hotel comes definitely from their foundation since the concept was created, music and entertainment. With that mindset, the front façade of the guitar serves as a screen and a stage for musical performances that exist every day in this hotel. During a show, each v-stick will light up with different colors, speeds, patterns, and directions, depending on the sequence.


Credits by DCL

Making its way to the top of the building, the massive guitar strings extend into the night sky thanks to rooftop light cannons that can be seen for miles around, effectively announcing the Seminole as a beacon for entertainment. The main goal was “to give life to a monumental establishment through the digital presence and creative solutions”. So, if you’re planning a trip to Florida, make sure you put the Hard Rock’s Massive Guitar-Shaped Hotel on your must-see list!


(Visited 287 times, 1 visits today)
Notify of
Inline Feedbacks
View all comments
Get Social


Bathroom Interior Design Projects


Please select one or more options:

Please, you have to select an option.
Please insert your first name.
Please insert your last name.
Please insert your email.

Check here to indicate that you have read and agree to Terms & Conditions/Privacy Policy.


Thanks you for contacting!