Be Amazed By Hard Rock’s Massive Guitar-Shaped Hotel By Klai Juba – Miami Design Agenda
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Meet the Hard Rock’s Massive Guitar-Shaped Hotel in Hollywood, Florida, an icon for both rock and design lovers. Spectacular design by Klai Juba Wald Architecture + Interiors, this project is unveiled as an extraordinary result, also with the collaboration of DCL and Float4, for the mesmerizing digital light design. Join Miami Design Agenda, and get to know all the details behind this amazing project!


Credits by DCL

With an incredible height of 400-feet, the Seminole Hard Rock Hotel & Casino unveils itself today as the world’s first guitar-shaped Hotel, covered in a colorful and eccentric façade of neon lights. Located in Hollywood, Florida, this innovative project was the work of Klai Juba Wald Architecture + Interiors and digital light display by DCL and Float4.



Credits by DCL

This massive development had an estimated investment of $1.5 billion, this hospitality project features an eye-catching shape, that stands as a landmark for the South Florida area. The brand new hotel features 34-stories and provides an extensive program including hotel accommodation, restaurants and a series of fabulous outdoor pools.


Credits by DCL

Besides its amazing and luxurious features when it comes to the hospitality design concept, the most spectacular element is definitely the façade of this building. Its setup stands on 16,800 ‘v-sticks’ (video fixtures using high-performance LEDs), which transform the built form into a dynamic sculpture. With that, its amazing appearance brings in the eyes of every curious person, as well as design and rock aficionados.


Credits by DCL

The theme for this creative Hard Rock Hotel comes definitely from their foundation since the concept was created, music and entertainment. With that mindset, the front façade of the guitar serves as a screen and a stage for musical performances that exist every day in this hotel. During a show, each v-stick will light up with different colors, speeds, patterns, and directions, depending on the sequence.


Credits by DCL

Making its way to the top of the building, the massive guitar strings extend into the night sky thanks to rooftop light cannons that can be seen for miles around, effectively announcing the Seminole as a beacon for entertainment. The main goal was “to give life to a monumental establishment through the digital presence and creative solutions”. So, if you’re planning a trip to Florida, make sure you put the Hard Rock’s Massive Guitar-Shaped Hotel on your must-see list!

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