Apr
22
The Famous and Fabulous Mynt

If there’s one club on Miami Beach synonymous with exclusivity, it is Mynt Lounge.

During its seven-year reign the definitive Über lounge on the 2100 block of Collins has earned a reputation for the tightest door policy and most fabulous crowd in the Magic City.

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The list of celebrities that have passed through Mynt’s doors would fill a dozen Rolodexes, but serial offenders include Ricky Martin, Paris Hilton, Lindsay Lohan, Britney Spears, Cameron Diaz, Mickey Rourke, Sean Penn, Jennifer Lopez, Giselle Bundchen, Colin Farrell, and Jamie Foxx.

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Add to these boldface names the hordes of models, designers, fashionistas, top DJs, scene-makers, and high rollers, and you understand why Mynt’s velvet rope has long been the highest hurdle in Miami Beach nightlife. In order to maintain its blue-chip status, Mynt demands elegance, chic, and a winning smile of its patrons. “Those are the minimum requirements,” says owner Romain Zago. “Mynt is for the famous and fabulous.”

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As for the paparazzi, Mynt enforces a strict rule: no entry. “Mynt is where celebrities come to escape the paparazzi,” explains Zago. “They come here to party and have fun without being hassled.” Most clubs let photographers stalk their A-list guests in the hope of some publicity, he explains, but Mynt doesn’t need cheap exposure. “We know that great people will come anyway – the famous and the fabulous – so we prefer to maintain that aura of exclusivity.

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Another distinguishing factor: Mynt never rests on its laurels. Mynt is completely refitted every summer, from carpets to light fittings, including new furniture and furnishings. Its latest renovation cost $1.2 million – a sum that none of its so-called rivals would dream of investing. But that’s why Mynt maintains its reputation as the ultimate high-end, luxury-service nightspot.

“We have a simple but radical philosophy,” explains Romain Zago. “The customer is the star. We never forget that without the paying customer, nobody has a job – and that includes the entire team, from waitresses to managers.”

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